How Commerce, Creator, & Consumer Brands Are Built

In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He unpacks strategies for keyword targeting, budgeting, bidding, ad placement, creatives, and more.

In this episode of DTC Pod, Sam Lee breaks down Amazon DSP advertising, discussing its functionality, suitability for brands at different stages, strategies for effective implementation, and the importance of a cohesive marketing approach across Amazon and other channels.

In this episode of DTC Pod, Aurelian Lis discusses the strategies that have driven Dermalogica's success, including delegating authority to the right people, empowering employees to innovate, and effectively integrating AI and machine learning across various functions.

In this episode of DTC POD, Benjamin shares his journey of launching Recess and the key strategies that have contributed to its success, including a focus on efficient brand impressions and an omnichannel approach to distribution.

In this episode of DTC Pod, Rob Schutz shares his experiences and lessons learned from the early days of marketing at BARK/BarkBox, the challenges of entering the highly regulated healthcare industry with Ro, and his current focus on domain brokerage.

In this episode of DTC Pod, Mina Elias provides a comprehensive overview of the opportunities and challenges brands may face when expanding to TikTok Shop and offers guidance on how to navigate this exciting new frontier.

In this episode of DTC Pod, Michelle shares valuable insights on building a successful DTC brand from the ground up. She discusses the importance of building a community around the brand, leveraging social media, and using data and customer feedback to drive product innovation.

In this episode of DTC POD, Noah goes deep on affiliate strategies for consumer brands, and the ways top brands are setting themselves up to drive significant revenue growth.

In this episode of DTC Pod, Ellen Marie Bennett shares her journey of building Hedley & Bennett's brand through grassroots marketing, meticulous financial management, and a focus on product quality and a serious focus on community building.

In this episode of DTC Pod, Josh discusses the critical role of SEO in driving revenue for e-commerce brands. He answers common questions from DTC founders such as when to start investing in SEO, how brands with new domains can approach link-building, and how to create an effective SEO strategy.