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We’re recapping some tips for Black Friday and Cyber Monday that eCommerce and DTC experts like Nik Sharma and Privy have shared.
This year’s BFCM sales for eCommerce are going to be the highest yet.
More shoppers than ever are expected to buy online this BFCM due to the pandemic. Also, Black Friday sales in the US have increased by $1B every year since 2017.
Black Friday and Cyber Monday aren’t just about the offer you present. It’s also about how you present the offer.
You need to make your offer clear and make sure to not run it at the expense of your business.
You also need to make sure you are attacking BFCM outside of just performance marketing and email marketing. Those two channels are great but don’t forget about the value of other channels like influencer marketing.
Stay tuned as we unpack how to make your offer for BFCM standout, what deals you should run, answer whether you should use a landing page, and more.
If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
Nik Sharma’s Masterclass on BFCM: https://www.privy.com/masterclass/video/bfcm-with-nik-sharma
Tips from eCommerce and DTC experts for BFCM: https://unbounce.com/campaign-strategy/black-friday-tips-more-online-sales
Nik Sharma’s email list: https://sharma.ck.page/