Creator

Content creators who work with brands and consumer products.

#261: Jenn Jennings, Nosh Media - UGC & Creative Strategy For Brands

Jenn Jennings is a California native and creative director of Nosh Media. She has an extensive background in healthcare and began producing wedding videos on the side. During the pandemic, she left healthcare to focus on creating content for CPG brands, including food, beverage, and beauty. She now leverages trend and other apps to create UGC content for brands, loving the opportunity to nerd out on the intricacies of video production.

#237 - Allegra Shaw & Shirin Soltani - Uncle Studios: Building A Creator Led Brand 101

Allegra Shaw is a fashion and lifestyle creator, who launched her YouTube channel in 2011 and grown to nearly 1M subscribers. In 2017, she launched Uncle Studios with co-founder Shirin Soltani. The brand is known for their high quality and clean fabrics, community, and focus on collections built around modern lifestyle.

#223 - Lauren Kleinman: The Performance PR & Affiliate Marketing Playbook

Lauren is the founder of Dreamday, a performance PR firm. She's also co-founder of The Quality Edit, and was formerly Founding Team & VP of Marketing at Ritual, where she oversaw its branding, communications, community, and partnerships from Day 1, helping to scale the company to millions of subscribers.

#222 - Jasmine Garnsworthy: The Insider's Guide to Consumer PR & Editorial

Jasmine Garnsworthy is the Founder of Female Founders World, a community for women building consumer businesses. She is a digital communications specialist and former style and beauty editor at POPSUGAR, StyleCaster, and Mamamia. Previously, she founded The Buff, a custom skincare brand which tailored products to each customer's unique skin type.

#219 - JT Barnett: The TikTok Masterclass for Brands

JT joins Blaine in the LA studio to talk about how brands can unlock massive growth by thinking like creators. They cover topics including building your tiktok strategy, the ins & outs of the tiktok and instagram algorithm, types of content that perform best, how to generate winning content,

#213 - FORM By Sami Clarke: Building A Digital Wellness Empire Through Content, Community & Commerce

Sami Clarke is a certified health, wellness, & fitness trainer who built a large following for her workout videos and holistic approach to wellness. With millions of followers and hundreds of millions of views across Youtube, Instagram, & TikTok, Sami cultivated a strong community before deciding to start her own fitness & wellness platform, FORM.

#200 - Episode 200! Blaine Bolus & Ramon Berrios on Consumer, Creator, & Commerce

Welcome to episode 200. In this episode Blaine and Ramon get together in the studio in Miami to share key learnings and tactics from guests, a breakdown of the current commerce, creator, and consumer landscape, and where the pod is headed next. Make sure to follow us on social where we share all the gems our guests drop and leave us a review if you like the content.

#198 - DJ Willingham, DNA SHOW: Getting 30M views on Youtube, Flipping Kicks, & Building Revenue Streams

Darrin Willingham is the creator & host of DNA SHOW, a YouTube channel with 215K subscribers where he talks about lifestyle around sneakers, finance, sports and travel.

#174 - Coltyy: 10Million+ on TikTok. How Brands Can Think Like Creators

Colton Macaulay jumped on the TikTok bandwagon in 2018 and has since grown his audience to 10 Million+ fans. Today, he creates content for a number of brand partnerships—but it’s always the act of creating that comes first, and the monetary side second.

[DTC POD Ep. 166] - How to convert website visitors into paid customers without friction (with CEO, Raphael Paulin-Daigle)

Raphael Paulin-Daigle was playing in the CRO space 6+ years ago, before it had even taken root in the headspace of most ecommerce brands. As the CEO of SplitBase, today Raphael is an advocate for a far more nuanced version of optimization.

[DTC POD Ep. 164] - How Gem grew from the kitchen into a multi-million dollar nutrition brand through science & product innovation (with CEO Sara Cullen)

It turns out that most traditional vitamins aren’t all that nourishing. Sara Cullen used her own health issues as a diving board to rethink the vitamin category entirely.