#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns

January 31, 2025
1
 MIN
Shorts on social
Listen on every platform !
Apple Podcast Icon - Radio Webflow TemplateSpotify Icon- Radio Webflow Template
Guest Name:
Shri Kanase
Role:
Founder & CEO
Category:
Speciality:
Company Name:
Yoru Marketing
Revenue Stage:
Following:
Guest Bio
Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands.

Episode Summary

Shri Kanase is the founder of Yoru Marketing, a Google Ads e-commerce agency recognized by Clutch.

In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He unpacks strategies for keyword targeting, budgeting, bidding, ad placement, creatives, and more.

Episode Notes

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space.

In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

On this episode of DTC Pod, we cover:
1. Ad Platform Differences
2. Google Ads Keyword Strategy
3. Algorithmic Learning Period in Google Ads
4. Budgeting for Google Ads
5. Google Ads Bidding Strategy
6. Testing and Scaling Google Ads Campaigns
7. Google Ads Placement Strategy
8. Google Ads for YouTube
9. Google Ads Campaign Optimization

Timestamps
00:00 Shri Kanase’s boutique marketing agency
03:51 Fundamentals of Google Ads
07:35 Launching a Google Ads campaign for the first time
10:43 How to do keyword research for Google Ads
13:55 Google Ads budget and bidding strategy
19:01 How and when to reward or punish Google algorithm
21:10 Best practices for Google Ads placement
22:45 Creating effective Google Ads creatives
24:49 Tips for running Google Ads campaign on Youtube
26:51 Feed-only approach to Performance Max campaigns
29:52 TPS approach: testing, profitability, scaling
34:46 How to win with Google Ads in 2024

Show notes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.

Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok  

Shri Kanase - Founder & CEO at Yoru Marketing
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

Episode Transcript & Castmagic Chat

John Carter - Radio Webflow Template
Ramon Berrios
Founder and CEO at Trend
Facebook Icon - Radio Webflow TemplateTwitter Icon - Radio Webflow TemplateInstagram Icon - Radio Webflow Template

Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

John Carter - Radio Webflow Template
Blaine
Co-Founded Seated,COO at Omnipanel
Facebook Icon - Radio Webflow TemplateTwitter Icon - Radio Webflow TemplateInstagram Icon - Radio Webflow Template

Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.