We Speak About:
Jason Wong, entrepreneur and managing partner of Wonghaus, joins the POD to give some insight on the venture studio and strategies for building a brand.
Wonghaus is a brand incubator focusing on creating solutions for eCommerce merchants.
Jason recognizes that an important component of brand promotion is creating a community for your product and understanding how to market to that community.
A beneficial approach for brand development is suggested by first creating products derived from a solution to a problem, and then from there engage in market research.
Wonghaus is a fast growing venture studio helping brands in the consumer space, and one of jason’s many marketing projects
Jason’s incentive for creating Wonghaus was to create more companies, with the idea in mind that following the same framework and systems for each brand is the key to managing them all successfully.
Jason discusses how to locate the right influencers for your brand through their audience composition and affinity, and how to optimize this strategy to create brand recognition and audience attraction.
TikTok’s unique algorithm that differentiates it from other media platforms in attracting consumers is also discussed.
Stay tuned as Jason shares additional projects he is working on and important tips from these experiences.
If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
Wonghaus’s website: https://www.wonghaus.com/
Jason Wong’s Instagram: https://www.instagram.com/pug/