#267: Justin Seidenfeld - Developing, Manufacturing & Scaling Countless Consumer Products

Julie Cartwright is the president of P.volve, the popular functional fitness method started in 2017. The content first brand offers a digital streaming platform, app experience, owned and franchised p.volve studios, branded fitness products, nutritional supplements, and more. Prior to joining P.volve, Julie was the EVP of Home Entertainment Marketing for Lionsgate, the entertainment conglomerate.

Oren Schauble has been building luxury & CPG e-commerce brands for 10+ years. Previously he was the President of public CPG company, Unrivaled Brands. Oren runs the Product People Newsletter, covering topics from supply chain, design, vendors, operating strategies and everything in between.

Sanya Deshpande leads brand marketing at ŌURA, the smart ring for fitness, stress, sleep & health. She's experienced in leading go-to-market planning and solving complex business problems with customer experience (CX), innovation, membership, advertising, and media.

Carter Jensen is the Senior Manager of Global Commerce (DTC) at General Mills, the multi-national CPG conglomerate with over $18 Billion of revenue per year, featuring household brands including Nature Valley, Yoplait, Pillsbury, Haagen-Dazs, Cheerios, Cinnamon Toast Crunch, Lucky Charms, Nesquik, Chex, just to name a few.

Clayton Chambers is the founder of Sprezza, a newsletter about menswear, fashion, and commerce. He works with brands at the intersection of content strategy, brand development, partnerships & creative marketing. Prior to starting Sprezza, Clayton bought menswear for Barney's and developed partnerships for e-commerce enablement platforms including Yotpo. He's worked with companies including GQ, Nike, Ford, Tommy Hilfiger, Williams-Sonoma, and more.

Allegra Shaw is a fashion and lifestyle creator, who launched her YouTube channel in 2011 and grown to nearly 1M subscribers. In 2017, she launched Uncle Studios with co-founder Shirin Soltani. The brand is known for their high quality and clean fabrics, community, and focus on collections built around modern lifestyle.

Patrick Campbell is the CEO of ProfitWell (now Paddle), which he bootstrapped to a $200M exit. The software helps subscription companies with their monetization and retention strategies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

Alexandra Wilkis Wilson is an entrepreneur and investor who co-founded the Gilt Groupe, GlamSquad, and Clerisy. Gilt famously revolutionized the digital flash sale, and Alexandra took the company from start-up to $650m in revenue. Afterwards, Alexandra led GlamSquad, the largest on-demand beauty services company, before joining global pharmaceutical leader Allergan, serving as SVP of consumer strategy & innovation. She is currently Co-Founder and Managing Partner at Clerisy, a consumer-focused growth equity fund investing in transformative brands and commerce infrastructure.

Matt Czarnecki is the Co-Founder & CEO of Verb Energy, a company that makes healthy and delicious energy products for every day. While still in undergrad at Yale, Matt started verb with two classmates when looking for an alternative energy source to overpriced coffee and granola. Since launching in spring 2016 they have gone on to build one of the fastest growing products in the energy bar market, and raise millions of dollars from top VCs.

Lee Joselowitz is the co-founder of The Quality Edit, and previously served as the head of growth at Ritual - taking them from the ground floor to over $100M in annual revenue. After experiencing first-hand the gaps in the DTC space, both on the consumer and brand side of things, she co-founded The Quality Edit - a content platform that curates and publishes content about the best online brands. It has quickly become a hybrid of modern media company and performance marketing solution for brands, helping DTC advertising partners arbitrage success on paid social.

Ben Grynol is the Head of Growth at Levels, a biowearable metabolic health startup backed by A16Z, tech execs, athletes and more. Ben has deep expertise in many facets of innovation, design, and business strategy. He holds a MBA from the University of Toronto’s, Rotman School of Management, and a Bachelor of Human Ecology from the University of Manitoba.

Vasa is the founder & CEO of Perfy, a low sugar soda, and Growthbuster, a remote marketing agency that leverages story and creative to help food and beverage brands grow.

Nigel Thomas is the CEO of Alpha Inboud, a digital marketing agency that helps DTC brands grow to 8 figures, profitably. Having previously built a 7 figure agency and consulted many 7 and 8 figure DTC brands on their marketing strategy, Nigel knows what it takes to implement complex paid social campaigns at scale.

Rob Willey is the CMO at Cheribundi, a tart cherry juice company, and Emil Capital Partners, a mid-size private equity firm focused on innovative late stage startups in the CPG, health, wellness and beauty space. Previously, Rob served as CMO of TaskRabbit through it's acquisition by IKEA.

On this episode of DTC Pod, Jesse joins Blaine to talk about the future of commerce. They discuss mobile commerce, moving from agency to brand owner, increasing conversion, bootstrapping, fundraising, testing out MVPs, getting customer buy in, developing product roadmaps, and much more.

Gretchen Hollingsworth is the founder of Ink+Alloy, a fast growing jewelry and accessories brand featuring products built by skilled artisans in India. Formerly she founded Paddywax, an internationally iconic candle company. As founder and creative director, she designed products for retail behemoths Whole Foods, Urban Outfitters, West Elm, Crate and Barrel, and Target.

Courtney Klein is the Founder & CEO of Storq, a maternity focused apparel brand. Having worked in creative & design for over a decade, at Razorfish and as a parter at NYC design firm Hard Candy shell, she saw a gap in the market for luxe basics for pregnancy, nursing, and parenthood.

Max Kislevitz is the Cofounder of Bala, an LA based fitness accessories company. Max & his wife + cofounder Natalie Holloway were one of Shark Tank's all time hottest deals, ultimately securing financing from Mark Cuban and Maria Sharapova. Since then, the company has done upwards of 50M+ in revenue, has been worn by celebs & culture icons, introduced new product lines, and kicked off Balacize, a new digital platform for the brand.

Haris Memon is the founder of Nameless Ventures, a holding co that launches high growth DTC brands. He is the founder of Miracle Brand, a functional home goods brand that has crossed 30M in ARR, as well as Seedwell, a holistic health & supplements brand which has demonstrated fast growth out of the gates. Haris has also served as an advisor and investor in several popular consumer and retail companies.

Lauren is the founder of Dreamday, a performance PR firm. She's also co-founder of The Quality Edit, and was formerly Founding Team & VP of Marketing at Ritual, where she oversaw its branding, communications, community, and partnerships from Day 1, helping to scale the company to millions of subscribers.

Jasmine Garnsworthy is the Founder of Female Founders World, a community for women building consumer businesses. She is a digital communications specialist and former style and beauty editor at POPSUGAR, StyleCaster, and Mamamia. Previously, she founded The Buff, a custom skincare brand which tailored products to each customer's unique skin type.

Ronak Trivedi is the Co-Founder & CEO of Pietra, the A16Z & Founders Fund backed platform that brings sourcing, fulfillment, and e-commerce under one roof to make launching a commerce brand a breeze. To date, the company has raised over $15 million and has supported thousands of brands, including a few that have been on DTC Pod (shoutout Suckerz, Form, & GEM!). Prior to starting Pietra, Ronak led product at UBER for UBER Pool.

Steven Izen is Founder & CEO of Elements and Lokai. Elements is a functional wellness drink, and Lokai is the popular jewelry brand known for bracelets including material sourced from the top of Mt. Everest and the bottom of the Dead Sea, and has official partnerships for collections with Disney, National Geographic, and major league sports like the NFL, NHL, NBA, WNBA, and MLB.

JT joins Blaine in the LA studio to talk about how brands can unlock massive growth by thinking like creators. They cover topics including building your tiktok strategy, the ins & outs of the tiktok and instagram algorithm, types of content that perform best, how to generate winning content,

Mark Samuel is the founder & CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice. IWON's healthy snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Ralphs, Brookshire’s, and online at iwonorganics.com, Amazon and Thrive Market.