#315 - The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth

May 16, 2024
1
 MIN
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Guest Name:
Josh Durham
Role:
Founder of Aligned Growth
Category:
Speciality:
Company Name:
Aligned Growth
Revenue Stage:
Following:
Guest Bio
Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs.

EPISODE SUMMARY

Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs. On this episode of DTC Pod, Josh joins Blaine & Ramon to break down how to effectively scale creator and influencer initiatives to successfully drive bottom line revenue growth.

EPISODE NOTES

Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs.

On this episode of DTC Pod, Josh joins Blaine & Ramon to break down how to effectively scale creator and influencer initiatives to successfully drive bottom line revenue growth.

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On this episode of DTC pod we cover:
1. Prioritizing paid social and email marketing.
2. Delegating influencer sourcing and outreach.
3. Negotiating deals focused on consistency.
4. Testing budgets for audience relevance.
5. Building relationships in niche markets.
6. Align Growth's influencer marketing strategy.
7. Repurposing influencer content effectively.

Timestamps
00:00 Went bankrupt, transitioned to brand marketing, enjoyed.
06:57 Sponsoring creators, measuring performance, driving sales via influencers.
10:56 Consistency of views crucial for creator partnerships.
12:06 Testing budget needed for influencer marketing results.
17:15 Reset expectations per brand, work with influencers.
19:12 Focus on paid social, email, search, shopping.
22:42 Source 100-200 creators weekly, optimize opt-in rates.
27:11 Best sourcing and management tool for influencers.
29:54 Guide creators to emulate successful content for clients.
33:53 Importance of tech stack in influencer marketing.
38:21 Excited about new pizza oven, creating content.
41:38 In-house editors create authentic, engaging content.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Josh Durham - Founder of Aligned Growth
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

Episode Transcript & Castmagic Chat

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.