#198 - DJ Willingham, DNA SHOW: Getting 30M views on Youtube, Flipping Kicks, & Building Revenue Streams
EPISODE SUMMARY
Darrin Willingham is the creator & host of DNA SHOW, a YouTube channel with 215K subscribers where he talks about lifestyle around sneakers, finance, sports and travel.
EPISODE NOTES
Growing up, Darrin Willingham dreamed of playing in the NFL. But then he discovered his love for creating content. Darrin discusses how he found himself in the world of YouTube, making videos, monetizing his passion for sneakers, and coming full circle by working with pro-athletes off the field. Darrin also gives some tips on building a strong social media foundation and personal brand.
EPISODE HIGHLIGHTS
3:59 - 8:14 Discovering ways to make money
8:30 - 10:18 Getting banned from YouTube
10:39 - 11:57 Building a solid YouTube foundation for brand partnerships
14:03 - 22:57 Monetizing your passion
24:27 - 26:01 Importance of branding yourself
29:57 - 32:46 Creating your own luck & seeking opportunities
34:07 -39:44 Diversifying your income stream
42:11 - 45:28 Creating authentic content
52:18 - 54:00 Goals for the future
Episode Transcript
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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