#200 - Episode 200! Blaine Bolus & Ramon Berrios on Consumer, Creator, & Commerce
EPISODE SUMMARY
Welcome to episode 200. In this episode Blaine and Ramon get together in the studio in Miami to share key learnings and tactics from guests, a breakdown of the current commerce, creator, and consumer landscape, and where the pod is headed next. Make sure to follow us on social where we share all the gems our guests drop and leave us a review if you like the content.
EPISODE NOTES
Follow Along on Social
Don’t hesitate to reach out to us on socials or directly to Blaine & Ramon if you have a guest you’d like to recommend, or specific topics you’d like to learn more about in the consumer, creator, and commerce landscape which we can explore with future guests.How did the pod start and where are we going?
- How Consumer, Creator, & Commerce businesses are built
- Bring different perspectives that can be applied across business landscapes
How has the DTC landscape changed since?
- Solving for distribution challenges and identifying acquisition arbitrage
- Organic reach and leveraging product
- Content and building brand distribution
- Shopify audiences for shopify plus brands
- Retention and cx become top of mind to drive organic growth
- Principles for the right business to work on for you
- Subscriptions and unit economics
- DTC becomes the testnet for CPG & prioritization of retail distribution
- Using SMS as a marketer
- Shopify & prospects for continued growth, challenges of the ecosystem
- Data & solving for technical sprawl across more platforms
- More enablement solutions looking for limited margin.. only the best core utilities survive
Previous episodes and learnings from DTC Pod guests:
- Pattern - Emmett Shine & launching some of the biggest brands in DTC
- Tabs - Owning distribution and prioritizing organic
- Lunar, Zbiotics, Ghia - where product meets production
- Coltyy - how to work with social algorithms
- Ridge - going from 10-100 million
- Openstore - An option for brands to cash out
- Bite - mission first & founder hustle beyond shark tank
Product finds & whats next:
- some of the products we’ve discovered through the pod
- Noowave, Awful, Rosaluna, Zbiotics, Bite, Ridge, Swagup & more
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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