Creator

#237 - Allegra Shaw & Shirin Soltani - Uncle Studios: Building A Creator Led Brand 101

November 1, 2022
1
 MIN
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Guest Name:
Allegra Shaw & Shirin Soltani
Role:
CoFounder
Category:
Creator
Speciality:
Company Name:
Uncle Studios
Revenue Stage:
1-10M
Following:
1-10M
Guest Bio
Allegra Shaw is a fashion and lifestyle creator, who launched her YouTube channel in 2011 and grown to nearly 1M subscribers. In 2017, she launched Uncle Studios with co-founder Shirin Soltani. The brand is known for their high quality and clean fabrics, community, and focus on collections built around modern lifestyle.

Episode Summary

Allegra Shaw is a fashion and lifestyle creator, who launched her YouTube channel in 2011 and grown to nearly 1M subscribers. In 2017, she launched Uncle Studios with co-founder Shirin Soltani. The brand is known for their high quality and clean fabrics, community, and focus on collections built around modern lifestyle.

Episode Notes

On this episode of DTC Pod, Allegra and Shirin join Blaine & Ramon to talk about building one of the first creator led brands, before the recent wave of influencer led brands started to take over. They talk about getting started as a creator, building a community, starting in apparel from the ground up, working together as co-founders, identifying a market gap, tips for sourcing products, optimizing ops, building a brand greater than the individual creator, creative strategy, aesthetic development, and much more.

This episode is brought to you by OpenStore:

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Allegra Shaw - Creator & CoFounder of Uncle Studios
Shirin Soltani - CoFounder of Uncle Studios
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

Episode Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.