Allegra Shaw is a fashion and lifestyle creator, who launched her YouTube channel in 2011 and grown to nearly 1M subscribers. In 2017, she launched Uncle Studios with co-founder Shirin Soltani. The brand is known for their high quality and clean fabrics, community, and focus on collections built around modern lifestyle.
On this episode of DTC Pod, Allegra and Shirin join Blaine & Ramon to talk about building one of the first creator led brands, before the recent wave of influencer led brands started to take over. They talk about getting started as a creator, building a community, starting in apparel from the ground up, working together as co-founders, identifying a market gap, tips for sourcing products, optimizing ops, building a brand greater than the individual creator, creative strategy, aesthetic development, and much more.
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