EPISODE SUMMARY

Mikey Taylor is a seasoned entrepreneur, real estate investor, and politician who emerged from the world of professional skateboarding. Mikey is the co-founder and the current President and Managing principal of Commune Capital, a private equity real estate investment firm. He famously co-founded Saint Archer Brewing Company - a craft beer company, as well as Sovrn Skateboards. In this episode, we talked how he transition from a professional skateboarder to a boundary-pushing entrepreneur -- and how he built a content engine to propel his craft beer to a 9 figure exit.

EPISODE NOTES

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On this episode of DTC pod we cover:
1. Introduction to Mikey Taylor
2. Building Saint Archer
3. Growth and Sale of the Brewery
4. Going Against Convention
5. Mikey Taylor's Content Creation Workflow
6. Leveraging Social Media for Business Goals
7. Renting vs. Buying: A Financial Perspective
8. Success Factors: Obsession and Discipline over Talent

Timestamps
00:00 Learning negotiation, creators seek longer-term contracts.
08:24 Attracted to skaters who own business. Beer.
09:50 Discussing action sports led to creating beer.
14:17 In 2011, the idea of using Instagram.
15:55 Successful marketing gimmick disrupted industry and accelerated growth.
20:50 Creating content from personal experiences and relevant news.
23:20 Visiting Patrick's impressive studio, feeling inadequate.
27:29 Maximize monetization by leveraging network and community.
30:27 Expanding content across various platforms, facing challenges.
32:49 Private equity real estate firm offers investments.
35:30 Identifying opportunities in converting vacant malls.
40:53 Embracing small town roots, striving for change.
44:03 Founder discusses challenges of remote work environment.
46:07 Consider factors and goals before homeownership decision.
49:20 Value in frustration and drive for greatness.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Mikey Taylor - Co Founder at Commune Capital, Saint Archer Brewery, Sovrn Skateboards, & Avni Intelligence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic