EPISODE SUMMARY

Jeremy Barbara is the head of influencer marketing at Sundays, a highly successful direct-to-consumer dog food brand. Previously he led influencer at SeatGeek. In this episode, we'll learn about the advantages of YouTube for influencer marketing, how to identify the right creators to work with, and how to create unique and engaging collaborations that result in profits.

EPISODE NOTES

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On this episode of DTC pod we cover:

1. Introduction to Jeremy Barbara and Sundays
2. YouTube as an Effective Platform for Influencer Marketing
3. Creating a Strategy for Influencer Campaigns
4. Successful Influencer Campaign Examples
5. Team Structure for Influencer Marketing
6. Advertising on Different Platforms
7. Tracking and Evaluating Influencer Campaign Performance
8. Pricing and Budgeting for Influencer Marketing
9. Testing Influencers and Building Relationships

Timestamps
03:23 Building influencer program: test, optimize, scale.
05:52 Jeremy, variety of companies, strategy, influencers, products.
11:00 Influencer marketing often starts with one person.
12:23 How to find affordable channels.
18:11 Influencer rates vary based on platform, agency.
20:14 Not all platforms are equal, be strategic.
23:01 Using links, codes, surveys, and influencers to track YouTube video success.
26:19 Driving clear CTAs with trackable campaigns.
30:44 Coming up with unique creative.
34:01 Limited time, optimize CPA, reach, influencers.
38:10 TikTok Shop
42:32 Understand audience demographics, come across opportunities naturally.
44:15 Audience movement across channels signals influence.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Jeremy Barbara - Head of Influencer Marketing at Sundays
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Castmagic