Episode Summary
On this episode of DTC pod, Blaine & Ramon break the latest news and analysis in the consumer & commerce space, with some in depth breakdowns.
Episode Notes
Episode brought to you by Trend & Finaloop.
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We cover:
1. Threads Strategy For Consumer Brands
2. Slow and consistent growth for Threads.
3. Potential opportunities for brands on Threads.
4. Liquid Death's rapid growth and IPO plans.
5. Creative marketing's impact on building brands.
6. Niagara Water's pivot to enterprise bottling services.
7. Beverage industry's boom and major exits.
[00:03:24] Quick migration to Threads; Twitter 'X'. TikTokText.
[00:07:28] Niagara: from private label to bottling giant.
[00:10:36] Celsius booming, rapper lawsuit, Pepsi's high stake.
[00:12:54] Key takeaways for beverage brands and creators.
[00:17:16] Winning DTC strategy for bev cpg
[00:20:04] Leveraging opportunities to level up in business.
[00:24:31] How founders can leverage strengths
[00:27:37] The makings of the next Redbull
[00:31:34] Expensive coffee made from civet poop
[00:34:50] More tips and news in the newsletter
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
Episode Transcript
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
