DTC

#276: Véhicule - Building The Secretive Brand That Billionaires Love

May 24, 2023
1
 MIN
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Guest Name:
Chris Kippenberger, Jo Kippenberger
Role:
Founders
Category:
DTC
Speciality:
Company Name:
Vehicule
Revenue Stage:
10-50M
Following:
10-50M
Guest Bio
Chris Kippenberger is a media industry veteran who played a significant role in turning Vice Germany's magazine into a moving image and news organization - working closely with Spike Jones and team. He has collaborated with brands from RollsRoyce to OVO to Luis Vuitton. He's built Vehicule with his wife, Jo, who studied graphic design and visual communication in Switzerland and is the one responsible for making everything the duo creates look great.

Episode Summary

Chris Kippenberger is a media industry veteran who played a significant role in turning Vice Germany's magazine into a moving image and news organization - working closely with Spike Jones and team. He has collaborated with brands from RollsRoyce to OVO to Luis Vuitton. He's built Vehicule with his wife, Jo, who studied graphic design and visual communication in Switzerland and is the one responsible for making everything the duo creates look great.

Episode Notes

On this episode of DTC POD, the Kippenbergers join Blaine & Ramon to talk about turning a $1000 magazine about powerboating and avante garde transportation into a lifestyle brand of choice for billionaires. They've done everything from having a race boat team, a rally car team, to furniture collaborations with Ligne Roset and selling the most expensive cold brew coffee in the world. They discuss their brand's values and approach to collaborations over industry gatekeepers, and the risks involved in pursuing growth. Additionally, we focus on quality and design principles for modern brands.


This is an extremely unique, must listen episode for anyone who's trying to stand out in a copy-cat culture of sameness.


We cover:

1. Power boating and offshore racing championships

2. Collaboration and strategic partnerships in branding

3. Anti-censorship and pro-freedom values

4. Quality and innovation in consumer products

5. Challenges of motivation and avoiding burnout

Episode Highlights


[00:05:54] RollsRoyce Project; Underground Zine; $1000 Power Boating Mag.

[00:13:59] High-Quality Consumer Products; Partnerships; Managing Growth and Motivation.

[00:20:15] Boat Racing Team; Car Team; Organic Coffee; Sponsorships.

[00:29:47] Vintage Clip Owners for Commentary; Unique Creation.

[00:35:22] Magazine Cover Collaboration; Partnering with Brands; Building CPG products.

[00:43:50] Reminiscing on Red Bull's Rise to Success.


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Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Chris Kippenberger - Founder of Vehicule

Jo Kippenberger - Founder of Vehicule
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

Episode Transcript & Castmagic Chat

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.