Tui Allen is a world renowned product builder. She's the head of product & design at Ampla, and before led Shopify's Capital & Financial Services initiatives. She's an expert in solving customer problems, removing friction, and leading teams, and aligning on product strategy.
On this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success.
Customer empathy and market understanding
Omnichannel solutions for brands
Building and scaling physical products
Long-term planning and KPI tracking
Challenges in CPG industry
Tools and ecosystem for CPG businesses
[00:03:46] Ampla: Omnichannel solution with funding and tools.
[00:10:49] Ampla: Analytics and insights for better decisions.
[00:13:52] Shopify lacks depth, Amplin offers comprehensive capital.
[00:18:31] Vision, intention, and planning key to success.
[00:21:12] Ampla simplifies B2B commerce, removes business overheads.
[00:25:22] Ampla's suite of financial products for CPG and brands.
[00:28:54] Ampla: Trust, partnership, simplicity, and agility.
[00:33:54] Alignment, strategy, measurement, and involving customers crucial.
[00:38:59] Balancing innovation and focus.
[00:41:40] Ampla: AI, competitive interest rates, modernizing supply chain.
Shownotes powered by Castmagic
P.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
Tui Allen - Head of Product at Ampla
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.