Episode Summary
Tui Allen is a world renowned product builder. She's the head of product & design at Ampla, and before led Shopify's Capital & Financial Services initiatives. She's an expert in solving customer problems, removing friction, and leading teams, and aligning on product strategy.
Episode Notes
On this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success.
We cover:
Customer empathy and market understanding
Omnichannel solutions for brands
Building and scaling physical products
Long-term planning and KPI tracking
Challenges in CPG industry
Tools and ecosystem for CPG businesses
Episode Highlights
[00:03:46] Ampla: Omnichannel solution with funding and tools.
[00:10:49] Ampla: Analytics and insights for better decisions.
[00:13:52] Shopify lacks depth, Amplin offers comprehensive capital.
[00:18:31] Vision, intention, and planning key to success.
[00:21:12] Ampla simplifies B2B commerce, removes business overheads.
[00:25:22] Ampla's suite of financial products for CPG and brands.
[00:28:54] Ampla: Trust, partnership, simplicity, and agility.
[00:33:54] Alignment, strategy, measurement, and involving customers crucial.
[00:38:59] Balancing innovation and focus.
[00:41:40] Ampla: AI, competitive interest rates, modernizing supply chain.
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Tui Allen - Head of Product at Ampla
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
Episode Transcript
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
