Tui Allen is a world renowned product builder. She's the head of product & design at Ampla, and before led Shopify's Capital & Financial Services initiatives. She's an expert in solving customer problems, removing friction, and leading teams, and aligning on product strategy.
On this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success.
Customer empathy and market understanding
Omnichannel solutions for brands
Building and scaling physical products
Long-term planning and KPI tracking
Challenges in CPG industry
Tools and ecosystem for CPG businesses
[00:03:46] Ampla: Omnichannel solution with funding and tools.
[00:10:49] Ampla: Analytics and insights for better decisions.
[00:13:52] Shopify lacks depth, Amplin offers comprehensive capital.
[00:18:31] Vision, intention, and planning key to success.
[00:21:12] Ampla simplifies B2B commerce, removes business overheads.
[00:25:22] Ampla's suite of financial products for CPG and brands.
[00:28:54] Ampla: Trust, partnership, simplicity, and agility.
[00:33:54] Alignment, strategy, measurement, and involving customers crucial.
[00:38:59] Balancing innovation and focus.
[00:41:40] Ampla: AI, competitive interest rates, modernizing supply chain.
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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