Johnathan Solorzano is the founder of Solo Media Group, a digital agency specializing in Shopify development. After working as a whitelabel agency developer on some of the biggest shopify brands like Oatly, he started to work directly with brands within Shopify ecosystem.
On this episode of DTC Pod, Jonathan joins blaine to talk about Automating fulfillment process with 3PL, Specialized Shopify developers, Starting a Shopify store, Balancing presence on, Shopify and Amazon, Customizing Shopify apps, Local delivery/pickup, Customizing Shopify Plus, Headless Shopify, Shopify's features, and more.
[00:03:09] Start Shopify store with no code; buy theme, get product design on Fiverr; focus on sales and marketing.
[00:05:19] Automate fulfillment process with 3PL (Third Party Logistics).
[00:08:33] Brand owners fear Amazon taking their business, so they are balancing presence on Shopify and Amazon to avoid being cannibalized.
[00:12:03] Customizing Shopify apps requires cost analysis and potential development for desired automation, branding and functionality.
[00:14:43] Specialized Shopify developers understand the ecosystem and can avoid costly custom development.
[00:18:31] Shopify allows customization of themes and blocks to make it look unique, but headless is not typically the best option because it requires custom technical work and breaks data tracking.
[00:26:04] Apps to help businesses run local delivery/pickup for physical items.
[00:27:36] Local businesses thriving in Miami due to increased support from customers.
[00:32:07] Shopify releases new features quarterly or every six months, similar to "hype drops", including AI-generated product descriptions.
[00:35:35] Shopify Plus now allows customizing and adding blocks to Checkout, increasing options for merchants to increase conversions and create apps in the Checkout ecosystem.\
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Johnathan Solorzano - Founder & CEO of Solo Media Group
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
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