#256 - Zawwar Khan: Building Creator Led Brands 101

January 24, 2023
1
 MIN
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Guest Name:
Zawwar Khan
Role:
Founder
Category:
Speciality:
Company Name:
Rel Brands
Revenue Stage:
1-10M
Following:
1-10M
Guest Bio
Zawwar Khan is the founder of Rel Brands, where he helps creators and youtubers from 2-20 Million subscribers ideate, manufacture, and scale CPG brands. Previously, Zawwar co-led and launched new consumer products for billion dollar brands like Doritos, Cheetos, and Olay, featuring product launches taking place on the Grammys and Super Bowl stages with talents like Lil Nas X, Post Malone, Matthew McConaughey, and Mila Kunis.

Episode Summary

Zawwar Khan is the founder of Rel Brands, where he helps creators and youtubers from 2-20 Million subscribers ideate, manufacture, and scale CPG brands. Previously, Zawwar co-led and launched new consumer products for billion dollar brands like Doritos, Cheetos, and Olay, featuring product launches taking place on the Grammys and Super Bowl stages with talents like Lil Nas X, Post Malone, Matthew McConaughey, and Mila Kunis.

Episode Notes

On this episode of DTC Pod, Zawwar joins Blaine & Ramon to talk about the intersection of creators and commerce and how the most successful creator brands are built. We cover brand management at P&G, developing brand strategies, the three types of creator archetypes, how each creator type lends it self to brand creation, aligning products with a creator, how to create buzz around a product, different outlets for creators to monetize, creator owned brands versus endorsements, successful outcomes, where the creator economy is moving, hot takes, predictions for 2023, and more.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Zawwar Khan - Founder of Rel Brands
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

Episode Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.