Dov Kaufmann is co-founder & CEO of Tolstoy, the interactive video platform for commerce & conversion. Prior to starting Tolstoy, Dov was the 4th employee and VP of Business Development for Yotpo, the e-commerce reviews & loyalty platform.
On this episode of DTC Pod, Dov joins Blaine & Ramon to talk about the early days at Yotpo, the feature that built Yotpo's growth flywheel, inspiration for Tolstoy, the power of video in conversion, the video infrastructure that needed to be served, the success of founder videos for DTC brands, building out video into web, sms, email, and multi-platform customer journeys, the analytics component for iteration, successful brand adoption, why not all video is created equal, and more.
Want to try it for free? Check out how brands are converting more with Tolstoy here
This episode is brought to you by:
OpenStore- Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
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Peel Insights- Visit https://peelinsights.com/dtcpod to uncover actionable data insights to drive your brand's growth
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Dov Kaufmann - Co-founder & CEO of Tolstoy
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
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