DTC

#245 - Chelsea Schulz, Ettitude: Data Driven Performance & Growth

December 1, 2022
1
 MIN
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Guest Name:
Chelsea Schulz
Role:
Director of Acquisition & Growth
Category:
DTC
Speciality:
Home Goods
Company Name:
Ettitude
Revenue Stage:
1-10M
Following:
1-10M
Guest Bio
Chelsea Schulz is the Director of Acquisition & Growth for Ettitude, a fast growing bedding brand which makes sustainable products from bamboo. Prior to joining Ettitude, Chelsea ran growth for LegalZoom & Match.com.

Episode Summary

Chelsea Schulz is the Director of Acquisition & Growth for Ettitude, a fast growing bedding brand which makes sustainable products from bamboo. Prior to joining Ettitude, Chelsea ran growth for LegalZoom & Match.com.

Episode Notes

On this episode of DTC Pod, Chelsea joins Blaine & Ramon for a crash course on growth. They talk about setting up your growth engine, working from a source of truth, picking the right channels for your brand, how to think about metrics, google ads & shopping, important updates coming to google analytics (GA4), keeping acquisition & retention in lock step, ad performance across channels, podcast advertising, generating content for organic growth & ad platforms, and more.


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Chelsea Schulz - Director of Acquisition & Growth for Ettitude
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

Episode Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.