CPG

#239 - Carter Jensen, General Mills: How The CPG Titan Takes It’s Brands DTC

November 8, 2022
1
 MIN
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Guest Name:
Carter Jensen
Role:
Senior Manager of Global Commerce (DTC)
Category:
CPG
Speciality:
Food
Company Name:
General Mills
Revenue Stage:
50M+
Following:
50M+
Guest Bio
Carter Jensen is the Senior Manager of Global Commerce (DTC) at General Mills, the multi-national CPG conglomerate with over $18 Billion of revenue per year, featuring household brands including Nature Valley, Yoplait, Pillsbury, Haagen-Dazs, Cheerios, Cinnamon Toast Crunch, Lucky Charms, Nesquik, Chex, just to name a few.

Episode Summary

Carter Jensen is the Senior Manager of Global Commerce (DTC) at General Mills, the multi-national CPG conglomerate with over $18 Billion of revenue per year, featuring household brands including Nature Valley, Yoplait, Pillsbury, Haagen-Dazs, Cheerios, Cinnamon Toast Crunch, Lucky Charms, Nesquik, Chex, just to name a few.

Episode Notes

On this episode of DTC Pod, Carter joins Blaine to discuss how General Mills is starting to compete in the DTC arena and launch DTC channels for their brand portfolio. They discuss the learnings about what performs well, which brands to prioritize, how they think about building tech stacks, how DTC plays into the bigger strategy, how to think about positioning yourself as a new brands, fighting for retail shelf space, finding scale, and much more.

This episode is brought to you by OpenStore:

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Carter Jensen - Senior Manager of Global Commerce (DTC) at General Mills
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

Episode Transcript

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John Carter - Radio Webflow Template
Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.