#238 - Clayton Chambers - Sprezza.xyz: Menswear, Culture & The Future of Commerce
Episode Summary
Clayton Chambers is the founder of Sprezza, a newsletter about menswear, fashion, and commerce. He works with brands at the intersection of content strategy, brand development, partnerships & creative marketing. Prior to starting Sprezza, Clayton bought menswear for Barney's and developed partnerships for e-commerce enablement platforms including Yotpo. He's worked with companies including GQ, Nike, Ford, Tommy Hilfiger, Williams-Sonoma, and more.
Episode Notes
On this episode of the pod, Clayton joins Blaine to discuss everything from starting a newsletter, building a community, getting into menswear, how big retailers approach buying merchandise, the intersection of retail and e-commerce, creator led brands, winning growth strategies in apparel, positioning in fashion, successful collabs & drops, branded community partnerships, and much more.
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Clayton Chambers - Founder of Sprezza
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
Episode Transcript
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
