EPISODE SUMMARY

Oren Aks is a Creative Director, Designer, Illustrator, & Social Media Consultant. Oren hopped around working as a designer at various companies like e.l.f Cosmetics, Your Daily Thread, and Thrillist before becoming a Creative Director at F*ckjerry. But his work as a creative director gained him national attention when he decided to join the team at FYRE Festival. Oren now has his own company where he helps build brands of all sizes build creative & social strategies.

EPISODE NOTES

In this episode of DTC Pod, Oren has a candid conversation with Blaine and Ramon about the social strategy behind the FYRE Festival, why he’s tired of talking about the festival, and how he’s reinvented himself since then. As an expert in branding & social media, Oren also gives us some tips on how to create a solid social strategy and also shares his personal opinion on the state of social media.

EPISODE HIGHLIGHTS

14:53-15:23
Fyre Festival’s Infamous Orange Square
And this is all Instagram is used for, made me think well let’s fuck it up. How do we do something no one is used to on here. Yes we’re used to these location filters that make me look like there’s like a Palm tree here or or like a photo of my dog, but what if I just posted an orange square and just fucked with you? So it was really about fucking with people.

‍
18:35-19:12
How One Designer Sold Out Fyre Festival
But I think we posted graphics before we posted the orange tile, but there’s, there was still 10% of ticket sales were sold in the first week with no lineup, no dates. I think not even the location, just based off of graphic design, like you’re buying a ticket that you know comes with the flight food and the basics, but you just saw like the photos and you went for it. So that was pretty powerful. Like I’ve never felt the power of graphic design that fast.

‍

1:05:51 -1:06:36

‍The 4 Qs That Led To the Most Successful Viral Campaign of All Time
‍I always start my, my clients with is it’s this unofficial method, I guess, that I’ve kind of come up with that’s like the who, what, where, when, why? scenarios. So you’re like, who are we talking to? Okay, and then what do we want to say to them about this product? Like what’s so great about us? Like what’s, you know, and then who are they? Where do they hang out? Like I said, and then like, if they’re in this like, niche part of Reddit, how do we get to them? And just kind of going down this funnel of like, and then ultimately, why are we doing this? Like, why? Why did they why are they going to come and join this service or buy this product or give a shit you know?

‍

‍