EPISODE SUMMARY

Darian Khosravi is the founder of Kosmo’s Q, a BBQ company that makes award-winning BBQ rubs and sauces. Khosravi founded Kosmo’s Q in 2009 with just $500. Today Kosmo’s Q has 170K customers worldwide, a 5x BBQ champion winner, and is a beloved BBQ brand. But Khosravi’s journey wasn’t easy. After being severely burned at 17 months old, he spent most of his childhood in the burn ward of Shriners Hospital. School also wasn’t his thing. Rather than finishing high school and going to college, Khosravi dropped out and joined the real world. He discovered a passion for cooking and turned this passion into a world-renowned brand: Kosmo’s Q.

EPISODE NOTES

In this episode of DTC Pod, we cover a lot like the best way to cook a steak, why serving up ads to customers is pointless, the idea of finding a calling, and more. For the students tuning in, Khosravi also talks about his personal experience and why you should never let grades or your past define you. This is an episode you don’t want to miss.

EPISODE HIGHLIGHTS

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This Steak Recipe Won Him $10,000
Literally talk to you over the phone, over the internet, however and get you up to speed. Here’s how I like to do steaks. Um first of all I like ribeyes, so I always look for a nice fat ribeye. I’m lookin about an inch to an inch to half. If you have a butcher in your area I request give me an inch and a quarter give me that perfect one, and then I like to cook indirect.
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37:54 - 38:39
The Way Most Brands Waste Ad $$$
My mentality is once you buy a customer, the only time you should spend money on that customer again as far as showing them ads is if they are about to cycle out of your universe. So when you buy a customer, whether it be on Facebook, Instagram, Google,  wherever it is that customer needs to transition to your internal team to nurture. Because you already have their information. You’re already paying for the email and you’re paying for the SMS. You’re already shooting the ads and shooting the videos. That customer needs to transition.
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24:16 - 25:05
$500 Million in GMV. This Is How It All Started.
I was burned at 17 months old. I was burned and I lived the majoirty of my childhood in Shriners burn institute, so school was not a - I’m not going to say not a priority, but I had life issues that took precedence over school. And I was not a smart student I got C’s and D’s. If I got a C that was an A to me, I was freakin winning. I didn’t graduate high school, so I don’t have any of this. But the one thing I did have is a calling  and that calling. When I found out it, it was lightning in a bottle.

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