DTC

#195 - Chaz Zayed & Emmit Flynn, Awful Cloth: Getting Celebs to Authentically Promote Your Brand

August 17, 2022
1
 MIN
Shorts on social
Listen on every platform !
Apple Podcast Icon - Radio Webflow TemplateSpotify Icon- Radio Webflow Template
Guest Name:
Chaz Zayed & Emmit Flynn
Role:
Co-Founders
Category:
DTC
Speciality:
Apparel
Company Name:
Awful Cloth
Revenue Stage:
10-50M
Following:
10-50M
Guest Bio
Awful Cloth was founded by Chaz Zayed and Emmit Flynn while they were in college at Indiana University and Fordham. Awful Cloth blew up on TikTok after Charli D’Amelio was seen wearing it in several of her videos. Since then Awful Cloth has become an influencer and celebrity favorite and has been worn by Dave Portnoy (Barstool founder), DJ Dillon Francis, Avani Gregg, and Bryce Hall.

EPISODE SUMMARY

Awful Cloth was founded by Chaz Zayed and Emmit Flynn while they were in college at Indiana University and Fordham. Awful Cloth blew up on TikTok after Charli D’Amelio was seen wearing it in several of her videos. Since then Awful Cloth has become an influencer and celebrity favorite and has been worn by Dave Portnoy (Barstool founder), DJ Dillon Francis, Avani Gregg, and Bryce Hall.

EPISODE NOTES

On this episode of DTC Pod, Blaine & Ramon chat with Chaz Zayed and Emmit Flynn about how they started Awful Cloth in their dorm room and grew it into a viral brand, collaborating with Barstool on a hoodie, why they’ve seen so much success with influencers (side note: they’ve never paid any influencer to wear their hoodie!), and their plans to grow the brand.

EPISODE HIGHLIGHTS

2:06 - 7:59 The Start of Awful Cloth

15:30 - 18:46 Entrepreneurial Mindset from Day 1

19:34 - 23:38 Going Viral

24:32 - 26:19 Influencer Marketing

27:15 - 30:22 Barstool Collab

31:19 - 36:16 Reaching out to Influencers

37:07 - 41:15 The Challenges of Entrepreneurship

42:19 - 46:39 Working on Awful Cloth’s Website

47:01 - 54:49   Future Collabs

Episode Transcript & Castmagic Chat

John Carter - Radio Webflow Template
Ramon Berrios
Founder and CEO at Trend
Facebook Icon - Radio Webflow TemplateTwitter Icon - Radio Webflow TemplateInstagram Icon - Radio Webflow Template

Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

John Carter - Radio Webflow Template
Blaine
Co-Founded Seated,COO at Omnipanel
Facebook Icon - Radio Webflow TemplateTwitter Icon - Radio Webflow TemplateInstagram Icon - Radio Webflow Template

Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.