CPG

#193 - Zachary Abbot, Zbiotics: Building The First Genetically Engineered CPG Product

August 17, 2022
1
 MIN
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Guest Name:
Zachary Abbot
Role:
CEO & Co-Founder
Category:
CPG
Speciality:
Beverage
Company Name:
Zbiotics
Revenue Stage:
10-50M
Following:
10-50M
Guest Bio
Zach Abbott is the CEO and cofounder of ZBiotics, the world’s first genetically engineered probiotic for consumer. ZBiotics first product is engineered to break down acid aldehyde, which is the toxic metabolic byproduct of drinking alcohol, that causes hangovers. Zach has a PhD in Microbiology & Immunology from the University of Michigan. Prior to founding ZBiotics in 2016, Zach worked at Biorasi ( a global clinical research organization) where he designed clinical trials for big pharmaceutical companies.

EPISODE SUMMARY

Zach Abbott is the CEO and cofounder of ZBiotics, the world’s first genetically engineered probiotic for consumer. ZBiotics first product is engineered to break down acid aldehyde, which is the toxic metabolic byproduct of drinking alcohol, that causes hangovers. Zach has a PhD in Microbiology & Immunology from the University of Michigan. Prior to founding ZBiotics in 2016, Zach worked at Biorasi ( a global clinical research organization) where he designed clinical trials for big pharmaceutical companies.

EPISODE NOTES

Zach Abbott maker of the world's 1st genetically engineered probiotics. Purpose-built to help our bodies handle the diets and environments of modern life joins Ramon & Blaine to discuss the science behind ZBiotics, the challenges of educating consumers on a genetically engineered probiotic, and how to lean it to being genetically engineered registered with customers.

EPISODE HIGHLIGHTS

2:02 - 8:24 Idea for ZBiotics

14:57 - 20:09 The science of a hangover

23:37 - 27:19 Genetically engineerings is easier than you think

28:11 - 33:30 Making sure ZBiotics works

35:24 - 39:19 How do you sell a genetically engineered prebiotic

40:36 - 45:18 Leaning into being GMO

46:24 - 47:26 Working with a marketing and branding agency

47:57 - 49:55 Getting customer feedback

49:48 - 51:14 Figuring out manufacturing

52:17 - 53:48 Growing since 2021

54:12 - 56:09 The future of ZBiotics

57:37 - 58:35  Where to find ZBiotics and Zach

Episode Transcript & Castmagic Chat

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.