DTC

#191 - Kristin Toth, Fernish: Amazon OG Takes on Furniture As A Service

April 28, 2022
1
 MIN
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Guest Name:
Kristin Toth
Role:
President & COO
Category:
DTC
Speciality:
Home Goods
Company Name:
Revenue Stage:
10-50M
Following:
10-50M
Guest Bio
Kristin Toth is the President and COO of Fernish. Prior to joining Fernish, she worked at Amazon (pre Prime) on supply chain, logistics, fulfillment, same-day delivery and other various initiatives over 8 years. Kristin left Amazon to join Zulily where she served as VP of operations up to IPO. In 2019, Kristin joined Fernish as an advisor/ investor, and later became President & COO, where she applied her supply chain and operations expertise to build out a premiere furniture rental company.

EPISODE SUMMARY

Kristin Toth is the President and COO of Fernish. Prior to joining Fernish, she worked at Amazon for nearly 8 years on various initiatives including same-day delivery. Kristin left Amazon to join Zulily where she lead logistics, fulfillment, and served as VP of operations. In 2019, Kristin joined Fernish as an advisor/ investor, and later became President & COO, where she applied her supply chain and operations expertise to build out a premiere furniture rental company.

EPISODE NOTES

We’re thrilled to have Kristin Toth join Blaine & Ramon on DTC Pod where she walks us through her career trajectory and how she narrowed in on supply chain & ops, being an advisor to multiple startups, why building a circular furniture company is challenging, how Fernish strategically launched in two cities to test product-market, and how Fernish has evolved over time.

EPISODE HIGHLIGHTS

1:51 - 5:49 What is Fernish?
6:22 - 8:38 The story behind Fernish
12:04 - 18:07 Kristin’s career trajectory
18:39 - 22:15 Working at Amazon
24:07 - 26:53 The role of an advisor
26:54 - 31:00 Working at Fernish
32:31 - 37:59 The early days of Fernish
40:05 - 43:00 Data & Logistics
50:48 - 52:48 What Fernish is focusing on now

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Kristin Toth - President & COO of  Fernish

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Episode Transcript

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.