#190 - Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores
EPISODE SUMMARY
Aura Bora makes one-of-a-kind sparkling waters with bold, refreshing flavors like cactus rose and lavender cucumber.
EPISODE NOTES
Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business.
Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.
EPISODE HIGHLIGHTS
4:17- 6:06 Starting a CPG brand
9:08 - 15:34 Co-packers and distributor
15:50 - 17:04 Family & friend investors
17:12 - 23:04 Filming Sharktank in COVID
24:57 - 29:26 Creating new flavors
29:48 - 35:29 Retail over DTC
35:37 - 38:29 Watchout for chargebacks
43:55 - 49:19 Retail stores that carry Aura Bora
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Paul Voge - Co-Founder of Aura Bora
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Episode Transcript
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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How to customize formatting for each rich text
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
