[DTC POD Ep. 189] - Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved

April 21, 2022
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Guest Bio


Cynthia Plotch, named to Inc.’s Top 100 Female Founders and Forbes 1000 Entrepreneurs in 2021, is Stix’s co-founder. Along with Jamie Norwood, Cynthia co-founded Stix, a health brand that empowers women to make confident health decisions, starting with reproductive and vaginal health products and sex education. Before starting her own company, Cynthia was on the founding team of Hungry Harvest, where she led the high-growth startup’s national expansion and growth. Cynthia received her BA from the University of Pennsylvania and is a Venture for America alumna.


Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix.

1:10 - 5:52 Story behind Stix

8:08 - 8:45 Medical Advisory Board

13:19 - 16:56 Raising VC money

17:59 - 20:31 Prior startup experience

22:37 - 28:57 Understanding the customer

29:25 - 38:33 Customer service & conversations

39:35 - 43:24 Product & Regulatory Environment

45:29 - 46:13 Distribution

This episode is brought to you by OpenStore:

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Cynthia Plotch - Co-Founder of Stix

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Episode Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.