Emily Elyse Miller is the founder of OffLimits, a counter-culture cereal brand. Emily is a creative at heart and before OffLimits she executed multiple projects that combined her love of food, art, and trend forecasting. Some of these projects include publishing a cookbook Phaidon’s Breakfast: The Cookbook and hosting a global dining series with world-renowned chefs.
Emily Elyse Miller talks to Blaine & Ramon about building OffLimits and how her creative background has informed the brand. OffLimits is also one of the early adopters of Web3, and Emily dives into how they’re currently using NFTs, what excites her about Web3, challenges with Web3, and what other brands need to consider before jumping into this.
3:16 - 7:42 Emily’s Breakfast Club Series
8:06 - 10:46 Writing a Cookbook
12:48 - 14:25 Idea for OffLimits
15:33 - 17:35 Getting into Web3
21:06 - 21:52 Finding Your Day 1 Brand Champions
22:35 - 25:37 OffLimits Web3 Strategy
26:14 - 29:45 Tools Supporting Web3
30:17 - 33:58 Brands Considering Web3
38:53 - 41:09 OffLimit’s Cereal Toys
42:21 - 44:30 Supply Chain Issues
45:38 - 48:17 OffLimits Latest Web3 Project
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