Sam Madani and his cofounders were working high stress jobs as investment bankers in NYC, and after a long work week, they would make espresso-based drinks to get energy for the fun night ahead. They realized a lot of their friends were doing the same thing, and they realized there wasn’t a great coffee-based alcohol drink that was easy to consume and tastes delicious. They decided to create one. Bomani is the better-for-you alcohol-infused cold brew.
On this episode of DTC Pod, Sam Madani chats with Ramon Berrios & Blaine Bolus to discuss how he built Bomani and the ups-and-downs of the entrepreneurial journey. The road to success for Bomani wasn’t easy. They faced a ton of rejection from local brewers, but they persevered and decided to pitch their concept to the biggest brewer in the country, and it worked! But that was just the first step. Sam discusses getting Bomani into customers’ hands, the process of selling to restaurants and bartenders, building brand awareness through the Cold Buzz Crew, adapting during COVID, and expanding Bomani’s retail presence.
0:19 - 3:08 What’s Bomani
3:51 - 5:41 Launching Bomani
6:21 - 10:28 30 questions you should be asking
11:32 - 15:58 Partnering with the biggest brewer in the US
18:43 - 20:25 Bomani’s first investor
20:26 - 22:00 Adapting to COVID
22:39 - 23:44 Expanding beyond friends & family
24:43 - 29:27 The cold buzz crew
29:43 - 36:32 Building partnerships with bartenders and restaurants
38:38 - 41:57 Getting into Whole Foods
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