Mina Elias is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency.
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Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up.
In this episode of DTC POD, Mina joins Blaine to dive into the world of Amazon and what it takes to be successful as a brand on the platform. From setting up a seller account to optimizing listings and advertising strategies, we cover everything you need to know as you launch products on Amazon's marketplace. You're not going to want to miss this one.
1. Setting up and navigating Amazon's seller central account.
2. Optimizing listings with SEO keywords and effective product images.
3. Using customer feedback and reviews to improve products and branding.
4. Understanding and navigating Amazon's complex advertising and marketing strategies.
5. Managing inventory and avoiding stockouts to maintain sales performance.
6. The importance of aggressive marketing and traffic generation on Amazon.
7. Strategic pricing and profitability considerations for success on Amazon.
02:06 Mina's founding of Trivium, an Amazon advertising agency; 142 brands.
07:37 Strategies for success on Amazon; assessing product fit, competition.
18:14 Analyzing keywords, studying competitors, creating unique products for Amazon.
20:41 Amazon for research and testing; leveraging reviews, pricing competition.
26:09 Process of setting up a seller central account on Amazon.
30:20 Importance of optimizing listings, shipping strategies, avoiding stockouts.
44:22 Managing loss, improving conversion rate, increasing ad spend.
48:01 Let Amazon handle customer service; focus on feedback.
53:00 Amazon's marketing improvements; tailored promotions, retargeting campaigns.
54:42 Updates are noteworthy, especially for sellers.
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Check out our guide to all the best brands here.
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