Victoria Eisner is the co-founder of Glamsquad, the beauty services marketplace started in New York City in 2013 which offers in-home hair, makeup, and nail services in several locations in the United States, and has since grown to include products, and new service verticals. The service started as a marketplace connecting beauty professionals with customers looking for at home blow-outs and other services.
On this episode of DTC Pod, Victoria joins Blaine to talk about building marketplaces from the ground up. They explore topics like getting your first customers, how to build out the supply side of the marketplace, building early demand, challenges matching supply to demand, how to launch new markets, starting a marketplace in NYC, keeping the flywheel going, transformation through company growth, and much more.
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
This episode is brought to you by:
OpenStore- Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
Recharge- Visit https://rechargepayments.com/dtcpod to see how over 15,000 commerce brands power their subscriptions
Peel Insights- Visit https://peelinsights.com/dtcpod to uncover actionable data insights to drive your brand's growth
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
Victoria Eisner - Co-founder of Glamsquad
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.