EPISODE SUMMARY
Kevin Wong is the cofounder of Lunar, an award-winner hard seltzer brand inspired by Asian flavors. But Kevin’s path to becoming the founder of an alcohol brand wasn’t linear. Kevin studied computer science at University of Virginia and went on to work in investment banking at J.P. Morgan for a year. Kevin then spent six years at Yext and worked his way up the ranks from a Senior Analyst to Director of Corporate Strategy. Kevin started Lunar in 2020 and quit his job at Yext in 2021 to focus on building the no.1 hard seltzer brand.
EPISODE NOTES
Blaine & Ramon are thrilled to have Kevin Wong as a guest on DTC Pod and dive into building the first Asian American craft hard seltzer alcohol brand - Lunar. Kevin talks about the early days of home brewing, perfecting the formula, and learning from failed batches and supply chain. He also gets into the business side and talks about selling to restaurants and becoming one of the most in-demand items at Trader Joe's.
EPISODE HIGHLIGHTS
2:14 - 5:42 Life before Lunar
9:56 - 13:52 Creating Lunar
14:56 - 17:57 Early days of Lunar
18:21 - 20:22 Navigating regulation in the alcohol industry
20:48 - 30:06 Learning to make hard seltzer
30:57 - 32:37 The first failed batch
34:42 - 42:00 Got to market strategy
47:36 - 50:01 Getting into Trader Joe’s
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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